Generali
Balans
Naming, architecture and strategy content, editorial team, publishing plan for content and social media, blogs, podcasts, influencers, specials, PPC campaign, events
Insurance company Generali’s content portal focused on a healthy lifestyle. The whole content portal was created from the ground up, from naming and content structure, through a strategy and publishing plan and all the way to a regular production and technical execution of the content. Another feature of this project was content specials, campaigns as well as content prepping for a series of physical events called Generali Balans Talks. The unique nature of this project was its rich and diverse content thanks to various audio, video and written aspects, as well as a string of long-term collaborations with influencers and famous public figures. This project is still successfully active, and was co-created and managed within a fine team by one of Porto Progres’ managing partners during his time at digital agency Diorama.
GoHealth Slovakia
CONCEPT OF SUSTAINABLE EMPLOYEE LOYALTY
We prepared a detailed concept of an employee loyalty programme for a Slovak branch of the American company GoHealth. An essential player in the market of commercial health insurance. The focus was on the IT specialists who make up the majority of their local team. We proposed a new and clearer system of the company benefits (perks), with an emphasis on precise implementation and more flexible claiming options. Part of the concept was an essential update of their HR philosophy and personal management. We also looked at ways of drawing the employees into CSR company activities, with an option of being able to influence them actively and fundamentally. The key part of this concept was focusing on the long-term employees and potential ‘life-timers’ and personalising their benefits as well as creation of a system for special work ‘goals’.
gohealth.com
VermiVital
CONCEPT OF BRAND DEVELOPMENT, COMMUNICATION AND SALES STRATEGY
VermiVital is a successful Slovak eco-company producing organic fertilisers from ‘vermi-compost’. They are also a ‘lovebrand’ in terms of sustainable agriculture. We focused on three areas in the analysis. The first area focussed on the development of the actual product, a change of the range concept and its expansion of consumer packaging aimed at medium and small buyers. The second area was regarding a strategy of expanding the classic sales and distribution B2C channels, as well as a gradual scaling of B2C sales. Part of this was the expansion of a wholesale and retail online store. The third area of the analysis was a complex communication strategy with an emphasis on the brand design makeover, on their philosophy, and a plan of regular campaigns, as well as the development of specialised expert and technological collaborations, and their communication with both the amateur and experienced public.
Alain Delon
Journal
Content architecture and strategy, publishing plan, copywriting, blogs, interviews, photoshoot production, working with influencers
Client brief was to give a ‘facelift’ to a fashion brand Alain Delon’s own online magazine ‘Žurnál’ (Journal) and appeal to a younger generation by updating the content targeting a realistic audience majority. The main aim was to build a new set of content pillars where craftsmanship stayed as the keyword but the new classic and technological perspectives were added to this topic. The strong foundations of this project were built by making a long-term publishing and content plan and involving influencers in a regular collaboration, as well as doing interviews with prominent business and culture public figures. The content strategy for this successful project was designed and executed by one of our managing partners of Porto Progres during their time at the Diorama agency in cooperation with the performance marketing agency Performics.
The Bratislava Municipal Region (BMR)
STRATEGY FOR CRISIS ACTIVISM AND COMMUNICATION
Our analysis for BMR was related to the worsening pandemic situation during the first wave of the Coronavirus crisis. The aim was to contribute to the existing county activities with creative and innovative ideas that could be implemented easily and quickly. Our proposals led to an early identification of needs during the crisis and the formation of a strong community of volunteers who alongside the local councils could lower the negative impact of the crisis. A specific part of the analysis regarded the effective and complex help required for the silver generation in the region. We also proposed amendments to the crisis communication standards, as well as a positive county (district) narrative with an emphasis on timeliness and broad reach across communities and social groups. The common goal of the strategy was to motivate the community to participate for particular benefits.
SOVVA
Science is Life
Campaign’s creative concept and its key look, production and direction of video content, copywriting
A loose follow-up to a popularising scientific campaign for SOVVA – Slovak Organisation for Research and Development Activities. Apart from other projects, each year SOVVA organises a Slovak version of European Researchers’ Night. The campaign consisted of producing video profiles of young Slovak scientists from universities and scientific workplaces from all over Slovakia. The target audience was largely high school students who were weighing up their options for future university studies and pique their interest into the study of natural science. The whole campaign had its own microsite. Our managing partner Rasto was behind the campaign’s concept idea and the whole project realisation during his time at the digital agency Diorama.
ATT Investments
CONCEPT OF BRAND DEVELOPMENT, COMMUNICATION AND SALES STRATEGY
We designed brand new communication architecture for this successful Czecho-Slovak dealer of precious stones, jewellery and precious metals. Its aim was to simplify available offers for the less frequent customer segments going forward. We also proposed the principles of design makeover and above-line company communication online and offline. Part of the concept of brand development was a transformation of selected products for the newly- created online sales channels. We devoted a separate part of the concept to development of the communication potential of the company’s ruby range production. We proposed solid guidelines and pinpointed key topics in terms of creating content for customers as well as within the company to motivate the sales team. We also created guidelines for selecting and working with ambassadors and influencers of the brand.
att-investments.eu
CSO Region Vranov
ANALYSIS OF OPPORTUNITIES FOR CITY AND REGIONAL DEVELOPMENT
The objective of the analysis was to identify the potential for an improvement in quality of life, a boost of local ‘Happiness GDP’ and to strengthen positive local patriotism. Specific solutions were focused on synergy between the local council and local citizens. We divided the proposals into two categories according to their potential to be launched relatively quickly and those requiring longer project management. The list of specific projects included a concept of an independent culture centre, community co-working, the creation of a regional tourist product, a festival, a regional podcast as well as the ‘green line’ project, local product branding and a concept of perks for local micro-donors. In terms of offline and online activities, we even created a special Vranov gesture as an added bonus.
vranov.sk
